Top Nonprofit Hashtags of 2023

In today’s digitally connected world, hashtags have become more than just a trend. They can act as a tool to amplify the impact of nonprofits on social media platforms. 

Nonprofits can add hashtags to their social media strategies as a way to enhance their visibility, expand reach, and engage with a wider and more diverse audience. 

Hashtags categorize social media posts, making it easier for users to discover and connect with causes they care about. 

By utilizing relevant and popular hashtags, nonprofits can tap into ongoing conversations and trends and increase the likelihood of their content being seen and shared.

A few things to remember about nonprofit hashtags 

Before you go adding 50 new hashtags to all of your social media posts, there are a few things you should take into account: 

• To utilize hashtags, your social media account must be public. 
• More is not always better. Limit the amount the amount to 5 to 10 per post. If you add too many, it can come across as spammy.
• While using already created hashtags is helpful, you should also make your own unique ones for your organization or fundraising event.
• Don’t always pick the top hashtags. If you consistently only add hashtags that are used over a million times, there is a good chance that your post will get buried and not easily seen. Use a mix of top nonprofit hashtags and some that are more specific and used under 100k times. 

Top Nonprofit Hashtag List

You can use this list as a guide and inspiration for hashtags to include in your social media posts. The data below is pulled from Instagram in August 2023. 

General 

#Nonprofit – 8.5 mil 

#Dogood – 3.2 mil

#Philanthropy – 1.9 mil

#Nonprofitorganization – 1.7 mil 

#Socialgood – 1.5 mil

#Causes – 661k 

#Changemaker – 581k

#Notforprofit – 460k

#NonprofitsofInstagram – 336k 

#Nonprofitlife – 283k 

#Supportnonprofits – 138k

#Nonprofitorganizations – 106k 

Regional 

#ChicagoNonprofit – 33.2k

#HoustonNonprofit – 26.1k

#DallasNonprofit – 20.7k

#NYCNonprofit – 19.1k

#ColoradoNonprofit – 15.1k 

#AZNonprofit – 14.2k

#MiamiNonprofit – 12.3k

#DCNonprofit – 11.5k 

#NashvilleNonprofit – 11.4k

#ATLNonprofit – 10.7k

#SeattleNonprofit – 10.6k

Donation/Fundraising

#Donate – 8 mil 

#Fundraiser – 4.9 mil

#Giving – 2.5 mil

#GivingTuesday – 2.3 mil 

#CharityEvent – 1.2 mil

#DonateToday – 487k

#CharityFundraiser – 225k

#Fundraisers – 194k

#GivingTuesdayNow – 155k

#CharityAuction – 121k

#GivingSeason 130k

#FundraiserEvent – 118k

Volunteering 

#Volunteer – 9 mil

#GiveBack – 5.7 mil 

#Activism – 2.2 mil

#DoSomething – 824k

#CharityWork – 431k 

#GivingBackToTheCommunity 327k

#VolunteerWork – 313k 

#Volunteerism – 257k

#SocialActivism – 233k 

#AnimalActivism – 154k

#EnvironmentalActivism – 46.2k

*Volunteers (I would avoid this one, especially in the fall. It is often tagged with the Tennessee Volunteers Football team and has nothing to do with nonprofits.)

By thoughtfully adding these nonprofit hashtags, your organization can harness the full potential of social media to drive awareness, mobilize resources, and ultimately make a more significant and lasting difference in the world.

Top Free Nonprofit Content of 2022

This time of year, it is easy to reflect on the past 12 months and think about how you’ve grown, what you’ve accomplished, and how things have evolved.

A lot has changed in the nonprofit sector and at Nonprofit Hub! We’ve published heaps of free content, overcome challenges, and made good memories all along the way.  Officially, this marks my one-year anniversary on the Nonprofit Hub team! So, I decided to take a step back, get reflective, and highlight some of our top content and resources from 2022.

Let’s take a dive into our most popular content from the past year!

Most Downloaded Guide of 2022: A Nonprofit’s Guide to Digital Advertising The Nonprofit’s Guide to Digital Advertising walks you through how to get started and what channels are most effective for cause-oriented organizations like yours. This guide will teach you: What digital advertising is, and how it works for nonprofits How much should a nonprofit invest in digital advertising Why digital advertising is effective for nonprofit organizations Retargeting campaigns for nonprofits Paid search campaigns for nonprofits Paid social campaigns for nonprofits Get the guide>>

Top Webinar of 2022: What Nonprofits Need to Know About Corporate Partnerships Nonprofit-corporate partnerships are relationships in which a nonprofit and a for-profit business work together to meet shared goals. These relationships can provide immense value for both parties involved. From creating your ideal partner persona to evaluating your nonprofit’s revenue growth potential to reviewing practical inbound and outbound strategies, Brittany Hill will walk you through what you need to know to take your prospecting efforts to the next level. Watch the webinar>>

Most Popular Blog Post of 2022: 7 Steps to Compelling Staff Bios on Your Nonprofit Website If you’ve spent any time in the world of nonprofit copywriting, you’ll have heard the maxim: people give to people, not causes. We like people. We care about real people because they remind us of those we love and care about. However, many nonprofits forget that the same applies to our own organizations as well, not just our fundraising materials. We’re in the relationship business. Major gifts fundraisers—how much time do you spend getting to know your donors? Then it makes sense to let your donors get to know you too! Here’s why you should include staff bios on your website. Read the blog>>

Top Partner Education Program Resource: 7 Proven Grant Management Best Practices for Growing Nonprofit Funding In the E-book provided by Sage Intacct, 7 Proven Grant Management Best Practices for Growing Nonprofit Funding, we break down why nonprofits pursue grants as part of their funding mix, how the grant management process works, the seven proven best practices for grant management, how automated financial tracking and reporting aids compliance and helps earn renewals, and how to increase reimbursement through automated billing. Get the ebook>>

Cause Camp 2022 Highlights: Grand Rapids, MI Cause Camp 2022 was one of my favorite memories of the year! Over 500 attendees from across the nation came together to learn new ways to further their nonprofit mission. Held in Grand Rapids, Michigan, Cause Camp created a shared experience that inspired nonprofit workers to grow. Join us again for Cause Camp 2023 in Cedar Point, Ohio! Sign up here>>

Most Listened to Podcast of the Year: Think Globally, Act Locally with SDGs You don’t need one more acronym, right? We hear you. The nonprofit sector is riddled with abbreviations of ways to do more good. LOI, DAF, and even NPO. That said, there is one more acronym that we should all be aware of SDG, or in other words, Sustainable Development Goals. These seventeen goals are agreed upon by the United Nations as initiatives to complete by the year 2030, and much of the world is on board. They address everything from poverty to gender equality and have the potential to change the world…as do you. In this episode, Katie talks with Kim Fuller of Phil. Kim’s agency specializes in helping charities gain support, traction, and impact while pursuing alignment with the SDGs. Listen to the episode>>

2023 Nonprofit Trends You Need to Know

Trends come and go. But staying on top of new trends will give your organization opportunities to grow. So, we dug into all aspects of the nonprofit sector. This article will provide insights into everything from tech to team building. Some of these 2023 nonprofit trends may not be a surprise to you. But others may make you reconsider your plan for the upcoming year. 

Read on to learn more about what to expect in the upcoming year. 

 Taking Advantage of LinkedIn

The first 2023 nonprofit trend to watch is LinkedIn. LinkedIn will become the social platform for nonprofits and nonprofit pros to utilize. LinkedIn presents a unique opportunity to shed light on your nonprofit’s mission and build your professional network. 

The platform has roughly 300 million active users each month. But here’s the kicker – only 1% of those users are posting. Only 3 million users share content weekly on LinkedIn. If you build up your profile and highlight your nonprofit in your posts, there are good chances it will be seen and shared. You won’t compete with as many user posts. Your content may reach the audiences you want. Aren’t you sure where to start? No worries – the Nonprofit Hub team talked to LinkedIn marketing pro Anthony Jones and discussed ways you can utilize the platform. 

 The rise of “donate now, pay later” fundraising platforms.

So what is a “donate now, pay later” fundraising platform? It’s just as simple as it sounds. Donors can donate and pay for their gift over time or later, while the nonprofit receives it upfront. 

BGenerous gives “donors the convenience of paying over time, but nonprofits get the money upfront, making the donor process much less stressful on everybody.” 

Givezy is also a similar platform. They “allow donors to split their payments over time so they can make a more significant gift today” and other flexible options. 

Companies like BGenerous and Givezy are innovating how donors can give to nonprofits. Consider utilizing their software to change up your fundraising plan in 2023. 

 The importance of internal team building and professional development

It’s no secret that there’s a shortage in the workforce. Nonprofits see a revolving door of employees coming and going. More and more organizations feel the repercussions of short staff. Nonprofits should look forward to finding ways to retain their staff. There will be an increased focus on internal team building and how to keep employees over a longer term. 

Nonprofits will also be more likely to invest in their long-term employees or those who wish to grow with their mission. Providing professional development for staff members will showcase the organization’s investment in their team. When the professional grows, the nonprofit can grow. Consider signing your team up for nonprofit conferences, courses, or other continuing education.

 Continuing with a flexible work environment 

One trend we’re sure to see keep up in the flexible work environment established in response to the pandemic. Nonprofits organizations will continue to see remote job opportunities. In addition, some organizations are implementing 4-day workweeks in the summertime. It’s easy to get burnt out in the nonprofit sector, and having a flexible schedule and work environment can help address that issue.

 Working smarter, not more complicated, by implementing technology

At Nonprofit Hub, we use technology to create automations, schedule content, and track engagement. Tech is our best friend. Technology can be your best friend, too. With a small staff and turnover, implementing tech to work for you is essential to saving time and money. In 2023, more organizations will turn to tech to help with the workload. With fundraising platforms that can help identify donor trends and CRMs to schedule and plan your subsequent campaigns, nonprofits will increase their focus on trying out new technologies. Looking for trusted tech businesses to partner with? Check out our Good Referral resource directory!

 Increased focus on donor retention 

Another 2023 nonprofit trend to consider is the focus on donor retention. We will see a more disciplined approach to donor retention in difficult economic times. Finding and developing relationships with new donors takes time and effort. With a murky outlook for the upcoming economy, nonprofits must create a strategic approach to donor retention and hold onto their established donors. Nonprofits will focus more on planning, tracking,, and implementing campaigns to ensure successful rates. Remember to create a baseline by utilizing the donor retention calculator. 

 The 2023 nonprofit trend to diversify revenue

We work for nonprofits. We’re not economists. We’re not sure what the 2023 economy will hold. However, the economic predictions for 2023 look gloomy. This is why nonprofits need to diversify their revenue streams. Nonprofit organizations can no longer rely upon one funding source. The donors you counted on may provide a smaller gift than you always received. The federal grants you applied for might not go through. The event you host may have fewer attendees. 

Organizations should not put all their eggs in one basket. Think of multiple ways to keep your nonprofit in the financial green. Get creative and begin to diversify your revenue this new year. 

 SMS communication 

In 2023, mass texting has become a preferred communication method for non-profits, enabling them to reach audiences instantly. Its rising popularity is due to its high open and response rates, making engagement with donors, volunteers, and beneficiaries highly effective.

Did you get my text? You probably did. Text messages have an average open rate of 98%. That’s huge compared to the average email open rate, which is about 21%. More nonprofits will implement SMS communication in their fundraising efforts. Organizations can use SMS to create fundraising campaigns. But it also creates an opportunity for general communication with their audience, volunteer, and donors. You can send a quick “thank you” text to the volunteers at your event. Or, send out pictures to the donor list. The options are endless for this 2023 nonprofit trend.