The Ultimate A/B Testing Guide

There is so much to be learned from split testing. Whether optimizing a small amount of copy or revising an entire donation page, these small changes can hugely impact your donations and revenue. And that’s not just the case for donation pages! You can experiment with variants in email copy, formatting, subject lines, and sending times.

This comprehensive guide on split testing for non-profits is a great place to start if you’re new to testing and need some help getting started.

Learn eight experiments on your donation page and find which works best for your organization. Experiments include:

Communicate why donors should give using a clear copy
Avoid using a video on your donation page
Use communal language to help donors know they are an integral part of your cause